How Adam Mosseri’s Instagram Announcement Can Make or Break Your Instagram Strategy
Instagram’s CEO, Adam Mosseri, recently dropped some powerful insights on what can seriously hurt your Instagram and what can make your account thrive. Whether you're a small business owner, influencer, or content creator, understanding these crucial tips is the key to success on the platform. From avoiding watermark content to finding the right balance for Reels, these insights are more relevant than ever.
So, what exactly did Adam Mosseri say about Instagram's algorithm? Let’s break it down and explore both the mistakes to avoid and the strategies to implement in order to skyrocket your Instagram game.
The Instagram Mistakes That Can Hurt Your Reach
Instagram is no longer just about posting pretty pictures—it’s a well-oiled machine driven by engagement, consistency, and authenticity. In his recent posts, Mosseri shared some major no-nos that could harm your visibility and engagement on Instagram. Let’s go through them.
1. Don’t Use Watermark Content 🚫
One of Mosseri’s biggest pieces of advice? Don’t post content with watermarks from other platforms, especially TikTok. Watermarks can affect how Instagram perceives your content, and when it comes to the algorithm, it could hurt your reach.
Instagram wants to prioritize native content that feels at home on the platform. When you upload videos or images with a TikTok watermark, for example, Instagram may view it as an attempt to repurpose content from another platform. In turn, Instagram is less likely to boost that content in the feed or on the Explore page.
The solution? Create original content directly on Instagram. Instead of reposting TikTok videos, film and edit your videos on Instagram using Reels or Stories. Use Instagram’s built-in tools to create your videos to ensure they are natively optimized for the platform.
2. Don’t Post Reels Over 3 Minutes ⏱️
In another key piece of advice, Mosseri mentioned that Reels longer than 3 minutes are less likely to perform well. While Instagram has introduced longer Reels to give users more time to share their stories, data shows that shorter Reels (less than 3 minutes) are still more likely to engage viewers and be favored by the algorithm.
This makes sense when you think about user behavior: Instagram users are notorious for their short attention spans. The quicker you can get to the point and captivate your audience, the more likely they are to engage with your content.
So, if you’re looking to blow up on Instagram, keep your Reels short and snappy—under 3 minutes. Focus on delivering value, entertainment, or a quick tip in a bite-sized format that leaves viewers wanting more. Long Reels may have a place for deep dives or storytelling, but if you want immediate engagement, stick to the shorter side.
3. Reels Without Audio = Missed Opportunities 🎶
Another mistake Mosseri warned about was posting Reels without any audio. Reels are meant to be engaging, and audio plays a huge role in that. Instagram has made it clear that audio is an essential part of the platform’s content consumption. In fact, using the right audio tracks is one of the most effective ways to boost engagement and reach.
The problem with silent Reels is that they lack the emotional connection that good audio brings. Whether it's a catchy song, a trending audio clip, or even a voiceover, audio is key to creating content that resonates. Without audio, your content may feel flat and fail to make an impact.
To make your Reels more engaging, always use music or a trending audio clip that matches your content’s mood or message. Instagram’s algorithm tends to favor content with popular sounds, so make sure you’re tapping into trending audio whenever possible.
4. Not Posting Consistently 📅
If you’re only posting sporadically, you’re likely missing out on potential engagement. Mosseri also emphasized that consistency matters when it comes to Instagram’s algorithm. Instagram favors users who regularly post content that sparks interaction.
This can be a tough pill to swallow for some creators or business owners who are juggling multiple responsibilities. But the truth is: if you want your Instagram account to grow, you need to show up consistently. Posting infrequently or inconsistently signals to Instagram that your account is inactive, and the algorithm will stop pushing your posts to a wider audience.
The good news? You don’t have to post every day, but develop a regular posting schedule that works for you. Aim to post at least 3-4 times a week, whether that’s a static post, Story, or Reel. Stay consistent, stay engaged with your followers, and the algorithm will reward you.
So, What Can You Do to Explode on Instagram?
Now that we know what can hurt your Instagram presence, let’s talk about how you can explode your growth on the platform. Here are some key strategies to boost your reach, engagement, and followers.
1. Create Native Content 🌟
As mentioned earlier, avoid uploading content with watermarks or content from other platforms. Stick to creating native content that fits Instagram’s vibe. Whether it’s a Reel, Story, or carousel, make sure your posts are designed specifically for Instagram’s format.
Instagram’s algorithm favors content that feels like it belongs. Using native tools, such as Instagram’s editing features, stickers, or audio, ensures your content blends seamlessly with the platform’s native experience. This is a sure-fire way to boost your chances of getting featured on the Explore page and gaining new followers.
2. Focus on Short, Snappy Reels ⏳
Longer Reels may have their place, but the most effective Reels are short, punchy, and to the point. Experiment with quick tips, fun challenges, or funny skits that keep viewers engaged. Keep the energy high and focus on delivering value quickly.
Be creative with transitions and editing to make your content visually engaging. The quicker you can capture your audience’s attention, the more likely they are to stick around until the end—and maybe even come back for more.
3. Use Trending Audio and Music 🎵
Never underestimate the power of trending audio on Instagram. If you see a sound or song trending, try to incorporate it into your content. Whether it's a viral dance, a meme, or a catchy tune, using popular audio will help your content get discovered by a larger audience.
Instagram's algorithm heavily favors Reels that use trending audio, so make sure you’re staying on top of current trends. Not only does it help with engagement, but it also helps you stay relevant and connected with your audience.
4. Engage, Engage, Engage 💬
One of the best ways to get noticed by Instagram’s algorithm is to engage with your followers. Instagram rewards accounts that have high engagement, so don’t just post and run. Respond to comments, like your followers’ posts, and interact with your community.
Use Instagram’s interactive features like polls, questions, and quizzes in Stories to encourage engagement. The more you connect with your audience, the more likely they are to interact with your posts in return.
5. Post Consistently (But Don’t Burn Out!) 📅
You don’t have to post every day, but staying consistent is key. Develop a content calendar that allows you to plan ahead, so you never run out of ideas. Consistency builds trust with your audience and signals to the algorithm that you’re an active and valuable creator.
You don’t need to post at the same time every day, but aim to create a predictable posting schedule that works for you. Your followers will start to look forward to your content, and Instagram will reward you with more visibility.
Take Action and Watch Your Instagram Grow
Instagram’s algorithm can be tricky, but with Adam Mosseri’s insights, we now have a clearer understanding of what works and what doesn’t. Avoiding the pitfalls—like watermark content, long Reels, and inconsistent posting—will help you maintain a strong presence on the platform.
Instead, focus on creating native, engaging content, using trending audio, and posting consistently to see your Instagram account grow. By following these tips and staying authentic, you’ll be well on your way to exploding your Instagram presence in no time.
MASTER SOCIAL MEDIA LIKE A PRO - JUST $30 A MONTH!
Unlock expert insights, tools, and strategies to elevate your social media game affordably.
