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Building Your Personal Brand on Social Media While Staying True to Yourself
Ready to stand out on Instagram, LinkedIn, or TikTok? Discover how to develop a personal brand that reflects your true self while captivating the right audience. From identifying your unique selling proposition to crafting engaging content, these tips will help you stay authentic every step of the way.
Uncrustables and the NFL: A Case Study in Organic Brand Promotion and Market Growth
Uncrustables, by The J.M. Smucker Company, have surged in popularity, with NFL teams like the Denver Broncos consuming 700 sandwiches weekly. With 30% retail sales growth and a new manufacturing plant in Alabama, the brand is on track to hit $1 billion in sales by 2026. This case study explores their success, organic mentions, and key social media marketing strategies.