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Uncrustables and the NFL: A Case Study in Organic Brand Promotion and Market Growth

Uncrustables, by The J.M. Smucker Company, have surged in popularity, with NFL teams like the Denver Broncos consuming 700 sandwiches weekly. With 30% retail sales growth and a new manufacturing plant in Alabama, the brand is on track to hit $1 billion in sales by 2026. This case study explores their success, organic mentions, and key social media marketing strategies.

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